A unified message reinforces a powerful 香港六合彩资料图 brand, reflecting the vision and excellence we all represent and the passion we share for educating the innovators and leaders of tomorrow. Your collaborative partner in this effort is 香港六合彩资料图’s Marketing Communications Department—a team of dedicated professionals with expertise in developing strategic marketing communications. The marketing team is committed to producing compelling, accurate and timely materials that tell the 香港六合彩资料图 story. Direct mail, brochures, invitations and advertising are only the tip of the iceberg.
Every person at 香港六合彩资料图, from student and faculty member to alumni and Regent, plays an important role in telling the overall 香港六合彩资料图 brand story and in elevating the university toward greater recognition. Here are some topics to consider as you represent the 香港六合彩资料图 brand.
Graphic standards for the 香港六合彩资料图 brand visual presentation ensure that we maintain a consistent, high quality image of our university. The Marketing Communications team can advise on appropriate logo usage and proper presentation. Find guidance on adopting the use of 香港六合彩资料图’s official logos, colors and other facets of the .
A picture is worth a thousand words. We can help support your message with high-impact campus imagery. 香港六合彩资料图’s photo archive includes thousands of photographs of the campus, events and activities with new photos added regularly. We also provide consultation, planning and production for professional video and multimedia projects.
Implied Consent
Employees, students, alumni, campus visitors, and their guests may be photographed or videotaped in group settings on campus and at university-sponsored events. These images may appear in on- or off-campus publications, online, social media, advertising, marketing, signage and other forms of media. 香港六合彩资料图 presumes implied photo consent for such appearances. Written consent is typically obtained for an individual testimonial or an exclusive appearance used for promotional purposes, and for events and programming for students under the age of 18. If an employee, student, alumnus/a, campus visitor or guest does not wish his or her image to be used under any circumstances, it is that person’s responsibility to inform the photographer/videographer at the time of the recording or photography that they wish not to appear.
These instances do not require prior consent:
香港六合彩资料图 uses social media as a marketing and communications tool to engage audiences, including but not limited to, prospective students, current students, donors, alumni, parents, faculty and staff, and the broader community. There are many social media sites associated with 香港六合彩资料图. The university’s primary social media channels are managed by Marketing Communications. View 香港六合彩资料图's Social Media Guidelines and best practices for publishing content to social media channels.
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The first introduction to 香港六合彩资料图 for many prospective students and their parents is the 香港六合彩资料图 website. Created with this audience in mind, the 香港六合彩资料图 website is an opportunity to highlight the award-winning academic programs, student organizations and events that make the university unique. It’s also an opportunity to share the stories of 香港六合彩资料图 students, alumni, faculty and staff. Website content is monitored and updated by an interdisciplinary team of 香港六合彩资料图 staff, then reviewed by the marketing team before it is published. Request a page update by submitting a ticket through the Help Desk.
We increase the university’s visibility, enhance its reputation, and demonstrate its unique value among our key audiences by strategically sharing our stories throughout the media. The Marketing Communications team offers advice and support for gaining media coverage on newsworthy programs, students and faculty—in print, online, broadcast, and through social channels.
香港六合彩资料图 uses Merit to share and celebrate student achievements. Each undergraduate student has an online profile known as a Merit Page. 香港六合彩资料图 updates students’ when they make the Dean’s or Honors lists, win a competition, graduate, or have a notable accomplishment.
When Merit Pages are updated, the news is shared with the students’ hometown media outlets, their high school and their parents. Students and parents can also share this news to their social networks.
Why Merit Pages?
香港六合彩资料图 students are doing amazing things and we want to share the great news! A Merit Page is like an online resume or LinkedIn profile that essentially has third-party verification because the news is published by 香港六合彩资料图. Future employers love this! Parents also love sharing their students’ accomplishments.
Updating Your Page
At the beginning of each academic term, each new undergraduate student at 香港六合彩资料图 will receive an email welcoming them to Merit. From that email, students should claim their page by clicking the link at the bottom of the email. From there, students can personalize, enhance and add to their Merit Page.
Students may adjust their privacy settings or opt out of Merit at any time by logging in to their Merit Page.